The future of digital is already here: Meta and Admixer present 2026 trends at IT Park Uzbekistan

IT Park Uzbekistan hosted an exclusive event titled “Digital Trends 2026: Innovations shaping the market”, organized by IT Park Uzbekistan and Admixer Advertising in collaboration with Meta. The event brought together leading experts in the digital industry, representatives of major brands, and marketing agencies to discuss how emerging technologies and tools are transforming the future of marketing.

The main topics of discussion included global and local trends in digital marketing, the evolution of Meta products, and practical case studies of implementing innovative solutions in Uzbekistan. Particular emphasis was placed on tools that enhance brand–audience interaction, including Partnership Ads, Business Messaging, Collaborative Ads, as well as analytics and Audience Insights instruments.

Among the key speakers were representatives from Meta and Admixer, who shared strategic perspectives and practical insights:

• Kim Hou, Agent Partner, Meta;
• Jason Tran, Agency Solutions Manager, Meta;
• Minsu Chun, Marketing Science Partner, Meta;
• Aleksandr Sidorov, CEO, Admixer Advertising Uzbekistan;
• Azamat Rakhmon-Zoda, Head of PPO Department, IT Park Uzbekistan.

The interactive segment of the event featured practical market case analyses, a Q&A session, a Kahoot quiz, and an informal networking session, which enabled participants to exchange experiences and explore prospects for joint projects.

It is noteworthy that since 2024, companies providing digital services — including digital marketing, advertising technologies, UX/UI design, and data analytics — have been eligible to obtain IT Park member status. This status grants access tax incentives, export promotion programs, and participation in international industry events.

The “Digital Trends 2026” event at IT Park Uzbekistan underscored the Park’s position as a leading regional platform for knowledge exchange and technological business development. Through initiatives of this kind, IT Park members gain direct access to global expertise, Meta’s innovative tools, and new opportunities for cooperation with international companies — thereby contributing to strengthening Uzbekistan’s IT ecosystem and enhancing its global competitiveness.